Laban goes to Bollywood. Well, not quite. But we’ve secured funding from Danida and LB Fonden for our next interactive video project. The working title is “Fashion Forward” and the project is being filmed at this very moment. Our goal is to enable young people to make better and more sustainable choices, in terms of the clothes they’re wearing.
The fashion- and textile industry is one of the biggest culprits in terms of the environment and, not least, working conditions. In the endless pursuit to cut costs, the industry leaves a gigantic dirty mark on people as well as the planet. That’s sad. With Fashion Forward, which is the working title, we want to enable young people to make better and more sustainable choices, in terms of the clothes they’re wearing.
Through an interactive short film, we encourage youngsters all over Denmark to try connecting the dots between our massive textile consumption and how it’s affecting especially people in e.g. India and Bangladesh.
The UNs 17 sustainable developments goals specifically addresses responsible production and consumption in goal 12. And to be frank, the textile industry is still massively violating those goals. The public awareness on the topic has increased over the last couple of years. And we’ve seen disruptive and innovative initiatives, improving the way we go about consuming and manufacturing garments and textiles. That’s really cool. Garments made from plastic bottles is a great example. Nevertheless there’s still a long way to go.
Right now we’re shooting scenes for the interactive short film in both India and Denmark. Recently we set sail to different parts of India, documenting especially the working conditions in different textile sweat shops.
